Triptych is an exciting project in which the three departments; Design, Management and Branding work together in groups of approximately 30 people to create a vibrant, contemporary and sustainable fashion brand in two weeks time. 

The presentation includes a collection presentation, a pitch, a fashion film & shoot that support the mood of the collection and the brand values. 

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Assignment 

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Researching both a traditional tribe and a contemporary music movement. The conclusions drawn will be the starting point for a new tribe that lives in the Bijlmer in 2030. This new tribe is the foundation/inspiration of the new brand. The brand will offer solutions and meaning for the future society. The research needs to be in-depth, authentic and have to provide clear starting points to translate it into a sustainable fashion concept that is future-proof for the year 2030.

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90% of the materials that is used to execute the brand has to be second-hand/recycled materials.  

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Tribe & Movement: Maori New-sea land and Jazz

Brand name: 4M8

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My Input

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I joined the design department and assisted in designing, managing, sewing, brand organizing, editing and filming the content, setting up the exhibition and the fashion show. I was in charge of designing the beige top which was designed with the use of laser printing. The print was created in Illustrator and represented the map of the Bijlmer area in Amsterdam and was used throughout the collection and branding.