Business Model
Assignment:
To apply a professional concept and 'sell' a solid collection with a strong concept to developers in the business world and persuade experts.
The target group of this project were the power boomers; fashionable older women who are struggling to find the perfect fit. This project was aimed to produce a sustainable business model and collection suitable for this target group.
Aim
Developing a concept and its feasibility and create an online retail environment appropriate for both the brand and the target group.
Main question of the research:
As a sustainable entrepreneur, in what way can you shape an innovative Fashion concept based on collaboration with another industry and the ideas of a circular economy?
Future Business Model
Assignment
The report presents and defends the future business model to proceed with strategic options. Tailored scenarios were developed for the suit company L'atelier. Four scenarios were created that described future environments in which L'atelier could compete and translate those future environments into four business model options. In addition, testing the feasibility of all the business model options
The most feasible business model option from the four created were elaborated, long-term goals were set for this option and worked out into a strategy to achieve these goals. The last and final step was to give a proper strategic advice and translating the strategy into a short-term implementation. This would help L'atelier to start implementing the strategy on a practical level.
Aim
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Develop a scenario template for a fashion company
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Describe each scenario with a story that outlines the main elements of the scenario
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Develop appropriate business models for each scenario
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Know whether each business model is a realistic and sustainable option
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Create a Future Business Model for the most feasible business model option
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Determine and defend the long term strategic goals and objectives
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Select and defend the most relevant operational level in order to reach the long-term strategic goals