Assignment:

​

Advising on a possible brand extension based on the analysis of an existing non-fashion brand. A short and concise report of a thorough analysis is presented in a visually relevant way that provides the company in question with well founded information about the visual communication of the brand identity in both the physical collection and other branding expressions. 

Eastpak was the assigned brand to create the collection for. 

​

Aim:

​

• To be able to make connections between the factors that position the brand.

• The (group) analysis and reflection on the translation of the vision into the collection of a non-fashion brand includes market and (visual) brand research.

• To provide clear proof of the brand, the target group and the market/competitors.

​

​

​