While working at Good Life Adventure Club, I was in charge of designing the City Boys Diary's Collection, a capsule collection that consisted of 10 pieces. I was responsible for developing concepts, trend forecasting, tech packs, technical drawings and overseeing the creative direction of the photoshoots and styling. I was deeply involved in the creative process, ensuring that the collection was both in line with the market demand and current trends.

 

A City Boy is a young man who lives in the city but isn't confined to the urban lifestyle, an adventurer who loves to explore the great outdoors, from camping and backpacking to various outdoor sports. He has a clear goal and dream that's bigger than anyone else's, not afraid to pursue it. In addition, he enjoys reading, music, cooking and seeking joy in the smaller things in life rather than the bigger ones. He's not swayed by trends, but instead draws his future through self-reflection.